http://www.sherwinarnott.org/design/olympic-brand-management/ Media, Design & Epistemology... Thu, 29 Dec 2011 23:48:09 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.sherwinarnott.org/design/olympic-brand-management/comment-page-1/#comment-282 The Olympics versus Tiger Woods | Sherwin Arnott Wed, 07 Apr 2010 01:00:41 +0000 http://www.sherwinarnott.org/?p=391#comment-282 [...] ago I wrote about how the brand of the Olympics is a safer investment than investing in a single athlete or even an [...] [...] ago I wrote about how the brand of the Olympics is a safer investment than investing in a single athlete or even an [...]

]]> http://www.sherwinarnott.org/design/olympic-brand-management/comment-page-1/#comment-36 2010 Olympic branding challenge | Sherwin Arnott Mon, 02 Nov 2009 01:29:09 +0000 http://www.sherwinarnott.org/?p=391#comment-36 [...] is an integral part of the Olympic brand management strategy (for more on this, from me, check out this post and this post). But, unfortunately for the Olympic experience, it’s slowly becoming part of [...] [...] is an integral part of the Olympic brand management strategy (for more on this, from me, check out this post and this post). But, unfortunately for the Olympic experience, it’s slowly becoming part of [...]

]]> http://www.sherwinarnott.org/design/olympic-brand-management/comment-page-1/#comment-26 goat Tue, 27 Oct 2009 19:39:00 +0000 http://www.sherwinarnott.org/?p=391#comment-26 From my observations of the British...for those hours and hours of following a game, you get a sense of connection with everyone else who's also following the game. For some people it's one of the few times they feel and openly express strong emotion with other people. So it's a "community activity", as well as being a release. If that doesn't happen in your life very often, it'll be especially intense. Alcohol heightens this experience, as of course it's also an excuse to drink. For hours, so many hours. From my observations of the British…for those hours and hours of following a game, you get a sense of connection with everyone else who’s also following the game. For some people it’s one of the few times they feel and openly express strong emotion with other people. So it’s a “community activity”, as well as being a release. If that doesn’t happen in your life very often, it’ll be especially intense. Alcohol heightens this experience, as of course it’s also an excuse to drink. For hours, so many hours.

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