For many years now, whenever I watch a movie, when the credits roll at the end there is a disclaimer that reads something like this:
AMERICAN HUMANE monitored the animal action. No animals were harmed.
This matters because people care. Folks have been worried about the treatment of the nonhuman animals in movies, and they have been pressing on the movie industry to care too. And now the movie industry cares. And it’s good public relations to announce that you don’t hurt the nonhuman animals when you entertain people.
But it’s only good public relations, in the long term, if it’s true.
And this is the challenge before the Calgary Stampede. They argue that they treat the nonhuman animals ethically. But at the end of the Stampede, they can’t announce what every Hollywood movie announces. And that’s a bind.