Archive for the ‘Advertising (& branding)’ Category

02.March.2010

Good research and racist comments

The study that inspired the racist comments, and this post, is interesting because it helps folks who have a hard time seeing racism understand that it’s rampant in Canadian culture. The researchers sent off over 6000 resumes to potential employers in Toronto. Among many other findings, it was found that those resumes with English sounding names received interview requests 40 percent more often than applicants with Chinese, Indian, or Pakistani sounding names. You can download the whole paper or it’s brief, here.1

It’s a good study with significant social relevance. And Maclean’s Magazine wrote an article about it. 2

But the comments on this Maclean’s article tell the story of racism in Canada, as much as the research itself. This comment by “Julie LaFlamme” might constitute hate speech. Apparently she thinks all people with racialized minority names are immigrants. Wow. And apparently she thinks it’s acceptable to discriminate on the basis of race. Wow. And apparently Maclean’s thinks this kind of comment is acceptable. Heck.

Comment by “Julie LaFlamme” to MacLean’s article on 22 May 2009:

So this is a surprise? Funny I thought that if a company was paying its employees a fair wage, submitting their taxes on time, and generally behaving in an acceptable way, it could consider the type of employee it would choose to hire also based on the ability to fit in with the culture of th business ( how many .A.S.P.s do you see working at retail establishments in Chinatown?)
If people don’t want to hire immigrants, why should they be obligated to interview them? This is taking political correctness just a little too far. Why should an immigrant get a job over a natural citizen, whose parents & grandparents have built the country up.
I am so tired of catering to immigrnats – who seem to think nothing of trying to bring their conflicts & screw-ups from their old homes here with them.
Hopefully those who work in immigration will grow a set & start doing their jobs screening undesirables who end up being citizens of convenience, not contibutors to our society.

  1. Why Do Skilled Immigrants Struggle in the Labor Market? A Field Experiment with Six Thousand Resumes by Phil Oreopoulos, UBC – Policy Briefing Note
  2. I found the article online and they may not have published it in their print magazine. It doesn’t appear to be signed by an author, instead it’s signed: by Maclean’s on campus - The Canadian Press
25.February.2010

Slideshows… about social media

These slideshows are from slideshare.net which seems like it might be a really handy service. Wow, there are a lot of slideshows on social media trends. Here’s just three:

09.February.2010

Worst bio page ever… ever.

Many of us hate writing our own bio pages. And here is a good example of what can go wrong if you write your own. click on the screenshot below to see it in large. I’m not providing the text here because I sincerely hope he deletes it and starts again.1

  1. I admit that it is partially redeemed by it’s honesty. And maybe it’s because I know and admire Tim but this bio page is the worst.
29.January.2010

Challenges for the modern journalist

Okay. I’ve been very critical of journalists and newspapers that are getting it wrong on climate change: here and here and here. But you should know that I have moments of being more, well, sympathetic with the modern journalist. I also believe that healthy journalistic institutions are essential for a healthy democracy. But our democracy is not healthy. And, like Noam Chomsky, I believe we live in one of the most extraordinary propaganda states of all time. But we also have some of the most freedoms of all time. So how is that even possible?

Well the answer to that question is too long 1 for this post. So instead what I’ve tried to do here is outline a few of the challenges facing the modern journalist by summarizing six challenges of publishing in this modern context.

Six challenges

First of all, newspapers are a businesses. They have clients. And their clients are businesses that want to advertise. But they lose these clients when the newspaper promotes views and says things that don’t align with the bottom line interests of said clients. So an oil company based out of Calgary, for example, has a fiduciary duty to be opposed to policies that limit their profitability. That in turn means that they can’t spend money on advertising with broadcasters or publishers that promote policies that hurt their profitability. And that means that journalists have to write in ways that don’t make their editors choke on their ties.2 I call this the challenge of compliance.

Second, this is happening in an internationalized context where newspapers are losing market share and profitability because of “the google”, or the “interweb”. So the pressure on journalists to say something of more interest and value than say, a blogger, is immense. I call this the challenge of attention.

Third, issues are complicated. Climate science is complicated. Social policy is complicated. Police brutality is complicated. Did so-and-so “die”? Or were they “killed”? This is sometimes a very tricky business. And given the possibility that someone with money or an agenda might sue you for libel, it’s easier to just write about the sports. In a complicated world it can be very hard to find out the truth or reasonable approximations of it. I call this difficulty, the challenge of integrity.

If finding the truth and understanding complex situations is difficult, try doing it on a timeline. And that’s the kicker: publishing for a newspaper means saying something on time. The traditional newspaper has a press that runs on a rigid schedule for economic reasons and reasons of scale. And because newspapers, and the old people that read them, hate trees and don’t understand the interweb-thingy, they still produce content on this rigid schedule. This is the challenge of production.

Fifthly, the pressure for journalists to understand a situation, produce some engaging copy, say something non-threatening for their advertisers, not get sued by a person in the story, get it to print on time all the while bearing the weight of the future of the newspaper, is intense. The financial future of all the staff is on their shoulders and the weight must be spine-crushing. After all, if Canwest fails to avert their bankruptcy and the whole empire tanks, the Aspers won’t lose their retirement savings or their house. Contra a common capitalist myth, it’s actually the employees that bear most of the real risk of the Canwest empire crumbling. Employees that have moved their families and invested in mortgages or are carrying the debt of their journalism degrees can’t afford for Canwest to go broke. So all of the myriad staff that it takes to design and print a newspaper, distribute it and find advertisers all rely on the content produced by the reporters. That’s a lot of pressure. The reporters are accountable to their fellow employees in a major way. I call this the challenge of positive-thinking-will-hopefully-keep-this-boat-floating-until-we-all-pay-our-mortgages.

And finally and perhaps most significantly, journalists need to worry about their own jobs. I actually don’t know this for certain. But this is the word on the street. Journalists, apparently, are losing there jobs. And, apparently, it’s not just Canwest that has been losing employees. So it turns out that reporters need to keep their editors very very happy. So, in deference to the first challenge, I also call this the challenge of compliance.

In Summary

  1. The challenge of compliance (for editors)
  2. The challenge of attention
  3. The challenge of integrity
  4. The challenge of production
  5. The challenge of positive-thinking-will-hopefully-keep-this-boat-floating-until-we-all-pay-our-mortgages.
  6. The challenge of compliance (for reporters)

This guy knows things about the future of journalism. Actually, he also has some good tips on just writing a blog. 3

  1. This answer is also unknown to me.
  2. I was going to use the phrase “pee their pants” here but, in the end, I decided that “choke on their ties” was a less insulting phrase.
  3. Given the length of time since my last post, it’s clear I could use some help.
17.December.2009

Making Tim Ball

This is a story about one of my moments of glory. Some of you know that some  years ago I was fundraising for Greenpeace. One particularly cold winter day, I engaged a passerby in a conversation about global warming. The man who stopped to talk was quite charming but he clearly had no sympathy for the claims I was making. Wow was I startled when he said that he was Canada’s first climatologist!

Of course, that wasn’t enough to convince me of his points of view and eventually he said, “Meteorologists can’t predict the weather next week, how can scientists claim to predict global warming?” Now when he said this, some kind of alarm bell starting to ring deep down in my brain stem. Maybe he was just a little too slick. Or maybe, since I was so often speaking from a script, I was in a heightened state of script awareness. So at that point, I fell out of my own script and stuck out my hand and introduced myself. And he introduced himself. His name was Tim Ball.

We had an animated conversation about peer reviewed publishing, the dimensions of relative objectivity in science, global cooling, and socialism. Actually he accused me of being a socialist. And that was when my moment of glory came to pass in the form of a question I would ask in return. See, when he accused me of being a socialist I was provoked first to a moment of confusion – it just struck me as a non sequitur. But after the confusion, came clarity. And I asked him, “Do you work for the Fraser Institute?”

I still remember that moment and I remember exactly where we were standing – corner of Government and Yates in front of Eddi Bauer.

His eyes widened a little and he stepped back. Pointedly, he said no. I told him that equating concern for global warming with socialism sounded like something the Fraser Institute or the Heritage Foundation might do. He mumbled something and walked away. I quickly made some notes about the exchange, including writing down his name and went on with my day.

But that night I did a name search online for ‘Tim Ball’. Then I did a name search for ‘Tim Ball’ on the Fraser Institute website. And maybe he wasn’t an employee but I did find his name on lot’s of their communications. I was so excited! I met an important person who was clearly a hired gun for climate change denial and made his cover on one try! It was easy.

But unfortunately, many reporters and journalists have found him convincing over the years. Unfortunately, many so-called journalists continue to find him interesting. As of today, he’s still listed on the Fraser Institute website:

This is how his bio reads on the Fraser Institute website:

Dr. Tim Ball, one of the first Canadians to hold a Ph.D. in climatology, wrote his doctoral thesis at the University of London (England) using the remarkable records of the Hudson’s Bay Company to reconstruct climate change from 1714 – 1952. He has published numerous articles on climate change and its impact on the human condition. Dr. Ball has served on numerous committees at the federal, provincial, and municipal levels on climate, water resources, and environmental issues. He was a professor in the geography department at the University of Winnipeg before retiring. He has written a regular column on weather in the agricultural magazine. Country Guide, for 14 years. He is currently working as an environmental consultant and public speaker based in Victoria and has written, with Dr. Stuart Houston, 18th Century Naturalists on Hudson Bay, a book on the science and climate of the fur trade (McGill-Queens University Press, 2003).

But this is how he’s described in James Hoggan’s recent book, Climate Cover Up, The Crusade to Deny Global Warming:

There are few “skeptical scientists” with as little actual expertise and as much ambition as the Canadian geography professor Dr. Timothy Ball. Never a climate scientist per se, Dr. Ball quit his position as an associate professor at the University of Winnipeg in 1995, apparently ending an academic career that featured a lifetime output of just four peer-reviewed journal articles, none of which addressed atmospheric science. Yet ten years later, Ball-the-climate-expert seemed to be everywhere – on the radio, in the newspapers, on the lecture circuit, even testifying before a committee in the Canadian parliament.

Turns out that Tim Ball is paid by the Friends of Science that is funded through the University of Calgary Science Education Fund, set up by Barry Cooper who is friends with Stephen Harper, which is funded by the Oil patch. He’s also connected to the National Resources Stewardship Program, Tom Harris with APCO Public Relations, High Park Advocacy Group, Canadian Gas Association and the Canadian Electricity Association. He’s effectively a paid mouthpiece with fewer credentials than he and the Fraser Institute claims he has. But I met him and he’s quasi famous and so I guess I met an almost famous guy! And I made him. That was my moment of glory.