Maximal and minimal meanings

One of the challenges of branding and marketing is working with and relying on the many subtle, implicit and subconscious layers of meanings that are formed in people's minds. This can be particularly difficult for people who tend toward the…

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Hours of focus

I don't know how he does it. He has a kind of discipline that I don't understand. If he didn't have a wife and family, I would guess that he's a monk. Good luck Jasper Blake. May the force be…

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Local and live at Spiral cafe

There's a coffee shop in my neighbourhood and they do stuff there that I really admire. Yes, they also serve well-made, organic, fairtrade coffee. But they do more. I'm not a music geek. Heck I hardly even enjoy music. But…

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What to do about hate?

Okay, so it's one thing to notice and criticize ads that are demeaning, racist or hateful. But I've been thinking lately that maybe I have a duty to also contact the owners of the ad that I wrote about here…

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A helpful vid by Leo Murray

This thoughtful film appeals to me so much because I think the animation is really artful. It reviews the notion of a tipping point (important notion for people to understand) and it's written and narrated in a way that doesn't…

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Positioning the other, again

So last week I wrote about a bus ad that I photographed and posted claiming that it was racist. But I didn't really speak to how or why it was racist. And it's important to be able to say why.…

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About pencils

Just in case you ever wondered about the blackness (B) and hardness (H) ratings for pencils, I have provided for you this really handy chart.[1. Actually, a wikipedia contributor made it and then released it into the public domain. Those…

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An average Magazine

We made this piece last year. We picked up a magazine off of the shelf in our neighbourhood grocery store. Yikes. I am very interested in the way we shape people through media, especially advertising. What I find interesting about…

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Truth in Advertising

This is a good ad. I love the copy. It's folksy - the language is down to earth. Heck, it could be my mom talking, the voice of the ad is that good. "Fact is, truth is an essential part…

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Positioning the other

Advertisements push our buttons and our boundaries. Ad copy that once might have been rejected for being too risky or simply in bad taste is now often fair game. Companies and organizations work hard to create a brand that is…

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A good php resource

PHP is a scripting language. I really don't know a lot about PHP other than that WordPress and Drupal work because PHP works. I believe that it allows for site content, and data about the content, to get stored in…

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Drupal Camp Victoria 2009
Watching over the shoulder of people who know stuff about stuff that I don't know stuff about.

Drupal Camp Victoria 2009

I had the good fortune of going to Drupal Camp last weekend here in Victoria. There were so many cool nerds there! I haven't launched a site using Drupal yet — at least not a site that's intended for public…

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About this theme

This blog owes most of it's functionality to WordPress. The look and feel of this site was originally inspired by Jon Tangerine and Mark Boulton. However, the theme has morphed quite a lot. Wish I could say it's done shifting,…

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