The Olympics versus Tiger Woods

Ages ago I wrote about how the brand of the Olympics is a safer investment than investing in a single athlete or even an entire team. Since I wrote that, a particularly high profile athlete has had a massive brand…

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2010 Olympic branding challenge

Over thirty police officers were counted at Centennial Square on Friday during the No Olympics protest. That's not including the snipers that were reported to be on the rooftops or the officers on horseback or the officers that make up…

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Olympic torch here today

An Olympic sized brand requires an Olympic sized brand management plan. To become an Olympic partner and win the right to bear the logo you will need significant amounts of cash. There are tiers of partnership though, and they want…

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Olympic Brand Management

Organizations have brands whether they want them or not. Organizations have brands whether they manage them or not. This is the common wisdom of brand developers and advertisers as they try to show organizations how to be more cool, more…

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