Victoria downtown surveillance

I went out dancing last night at Lucky bar. At the door, I was asked for my driver's license. My license was scanned, my personal information was inputted into a database and instantly shared with the other night clubs...

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The Olympics versus Tiger Woods

Ages ago I wrote about how the brand of the Olympics is a safer investment than investing in a single athlete or even an entire team. Since I wrote that, a particularly high profile athlete has had a massive brand…

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Olympic torch here today

An Olympic sized brand requires an Olympic sized brand management plan. To become an Olympic partner and win the right to bear the logo you will need significant amounts of cash. There are tiers of partnership though, and they want…

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