The meanings of ‘animal’

Years ago I heard David Suzuki speak in Halifax. He was on book tour for his, then recent publication, The Sacred Balance. He told many stories that night and he spoke for several hours about the fundamental connectedness of life.…

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Fair trade, fairly traded

I drink a lot of coffee. And sometimes I like to have a well made coffee. And sometimes I'll drink any ole' gas station coffee. But generally speaking, it matters to me if coffee is grown organically. Even more so,…

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Bumper stickers

Bumper stickers and car magnets are an interesting window into human identities and human values. Generally people aren't paid to put these kinds of things on their vehicles so we know they're authentic. And in our culture, a car or…

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Intention and responsibility

It is entirely possible for the meanings we create to be beyond our intent and within our responsibility. I've said  this before, here. You have to read down a ways to get to it, and it's so fascinating, that I…

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Maximal and minimal meanings

One of the challenges of branding and marketing is working with and relying on the many subtle, implicit and subconscious layers of meanings that are formed in people's minds. This can be particularly difficult for people who tend toward the…

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