Years ago I heard David Suzuki speak in Halifax. He was on book tour for his, then recent publication, The Sacred Balance. He told many stories that night and he spoke for several hours about the fundamental connectedness of life. Meeting and listening to Dr. Suzuki had a lasting impact on me. I recall feeling…
Ages ago I wrote about how the brand of the Olympics is a safer investment than investing in a single athlete or even an entire team. Since I wrote that, a particularly high profile athlete has had a massive brand crash. So it seems like a good time to underline the relative brand security of…
I drink a lot of coffee. And sometimes I like to have a well made coffee. And sometimes I’ll drink any ole’ gas station coffee. But generally speaking, it matters to me if coffee is grown organically. Even more so, it matters to me if coffee is certified as Fair Trade coffee. And it’s not…
This is a story about one of my moments of glory. Some of you know that some years ago I was fundraising for Greenpeace. One particularly cold winter day, I engaged a passerby in a conversation about global warming. The man who stopped to talk was quite charming but he clearly had no sympathy for…
And the best commentor award for October of 2009 goes to… Hugh Stimson. Hugh has his own blog here with many awesome reflections on remote sensing, copyright law, nifty doo-dads, climate change and various other important and unimportant issues. And he is generally very insightful. Thank you, Hugh!
Advertisements push our buttons and our boundaries. Ad copy that once might have been rejected for being too risky or simply in bad taste is now often fair game. Companies and organizations work hard to create a brand that is irreverent, humourous and memorable. And that works for many organizations – especially if you are…
