Pe says, "All communication is strategic communication."

Making Tim Ball

This is a story about one of my moments of glory. Some of you know that some years ago I was fundraising for Greenpeace. One particularly cold winter day, I engaged a passerby in a conversation about global warming. The man who stopped to talk was quite charming but he clearly had no sympathy for…

Picture of bus ad: great mexican taste without the runs

Positioning the other

Advertisements push our buttons and our boundaries. Ad copy that once might have been rejected for being too risky or simply in bad taste is now often fair game. Companies and organizations work hard to create a brand that is irreverent, humourous and memorable. And that works for many organizations – especially if you are…