The Robert Dziekanski case

The officers failed to properly assess and respond to the situation effectively. Then they used too much force. Then they failed to administer CPR. Then the officers lied. Then their superiors and media relations officers lied...

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Maximal and minimal meanings

One of the challenges of branding and marketing is working with and relying on the many subtle, implicit and subconscious layers of meanings that are formed in people's minds. This can be particularly difficult for people who tend toward the…

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