Olympic torch here today
An Olympic sized brand requires an Olympic sized brand management plan. To become an Olympic partner and win the right to bear the logo you will need significant amounts of …
Branding
Olympic Brand Management
Organizations have brands whether they want them or not. Organizations have brands whether they manage them or not. This is the common wisdom of brand developers and advertisers as they …
Intention and responsibility
It is entirely possible for the meanings we create to be beyond our intent and within our responsibility. I’ve said this before, here. You have to read down a ways …
About yahoo
Well I was going to sign up for a Yahoo account but it required that I sign up with my birthday and gender. And I’m not really into it. I …
Story of Stuff viewing and discussion
A quick trip to the Black Stilt felt especially rewarding when I saw this poster for an upcoming event that they’re hosting. The Story of Stuff is a short film …
Maximal and minimal meanings
One of the challenges of branding and marketing is working with and relying on the many subtle, implicit and subconscious layers of meanings that are formed in people’s minds. This …
What to do about hate?
Okay, so it’s one thing to notice and criticize ads that are demeaning, racist or hateful. But I’ve been thinking lately that maybe I have a duty to also contact …
Good magazine, being bad
I like Good Magazine! They’ve been rewarding good ideas lately with some good video ads!
Positioning the other, again
So last week I wrote about a bus ad that I photographed and posted claiming that it was racist. But I didn’t really speak to how or why it was …
An average Magazine
We made this piece last year. We picked up a magazine off of the shelf in our neighbourhood grocery store. Yikes. I am very interested in the way we shape …
Truth in Advertising
This is a good ad. I love the copy. It’s folksy – the language is down to earth. Heck, it could be my mom talking, the voice of the ad …
Positioning the other
Advertisements push our buttons and our boundaries. Ad copy that once might have been rejected for being too risky or simply in bad taste is now often fair game. Companies …