An Olympic sized brand requires an Olympic sized brand management plan. To become an Olympic partner and win the right to bear the logo you will need significant amounts of cash. There are tiers of partnership though, and they want…
Organizations have brands whether they want them or not. Organizations have brands whether they manage them or not. This is the common wisdom of brand developers and advertisers as they try to show organizations how to be more cool, more…
It is entirely possible for the meanings we create to be beyond our intent and within our responsibility. I've said this before, here. You have to read down a ways to get to it, and it's so fascinating, that I…
Well I was going to sign up for a Yahoo account but it required that I sign up with my birthday and gender. And I'm not really into it. I really just wanted to be able to submit sitemaps to…
A quick trip to the Black Stilt felt especially rewarding when I saw this poster for an upcoming event that they're hosting. The Story of Stuff is a short film that made the rounds online, well, maybe last year or…
One of the challenges of branding and marketing is working with and relying on the many subtle, implicit and subconscious layers of meanings that are formed in people's minds. This can be particularly difficult for people who tend toward the…
Okay, so it's one thing to notice and criticize ads that are demeaning, racist or hateful. But I've been thinking lately that maybe I have a duty to also contact the owners of the ad that I wrote about here…
I like Good Magazine! They've been rewarding good ideas lately with some good video ads!
So last week I wrote about a bus ad that I photographed and posted claiming that it was racist. But I didn't really speak to how or why it was racist. And it's important to be able to say why.…
We made this piece last year. We picked up a magazine off of the shelf in our neighbourhood grocery store. Yikes. I am very interested in the way we shape people through media, especially advertising. What I find interesting about…
This is a good ad. I love the copy. It's folksy - the language is down to earth. Heck, it could be my mom talking, the voice of the ad is that good. "Fact is, truth is an essential part…
Advertisements push our buttons and our boundaries. Ad copy that once might have been rejected for being too risky or simply in bad taste is now often fair game. Companies and organizations work hard to create a brand that is…