Pencil Gradient Chart

About pencils

Just in case you ever wondered about the blackness (B) and hardness (H) ratings for pencils, I have provided for you this really handy chart.1 As an illustrator, I have a fascination for pencils. Not that I’m a pencil snob. Probably many other illustrators would have a good laugh at my meager collection of pencils….

A black and white image of an old punch card machine with a punched card in it.

An average Magazine

We made this piece last year. We picked up a magazine off of the shelf in our neighbourhood grocery store. Yikes. I am very interested in the way we shape people through media, especially advertising. What I find interesting about magazines, is how any individual image seems unimportant. But what is the aggregate affect of…

Truth in Advertising ad by the ASC

Truth in Advertising

This is a good ad. I love the copy. It’s folksy – the language is down to earth. Heck, it could be my mom talking, the voice of the ad is that good. “Fact is, truth is an essential part of any successful ad campaign. Smart advertisers have known this for years. That’s why the…

Picture of bus ad: great mexican taste without the runs

Positioning the other

Advertisements push our buttons and our boundaries. Ad copy that once might have been rejected for being too risky or simply in bad taste is now often fair game. Companies and organizations work hard to create a brand that is irreverent, humourous and memorable. And that works for many organizations – especially if you are…