Here’s the A Section of the Globe and Mail. It’s the BC edition for June 2nd, 2018. There are 19 reports and 5 opinion pieces. I counted the weather section on page 22 as a report, and also the Donkey Kong “Moment” on page 2, but nothing on the cover. The cover is arguably editorial content, and there are ads to articles that might be paid content, but I decided to simply divide everything up into “ads or not ads” and gave the cover a pass, so 0% ads.1
There are 28 distinct ads. But I’m more interested in area, since this is really how advertising is sold.
So I coded ads yellow and articles blue for visual affect. I estimated the area that each takes up on each page and you can see the percentage on each page. 2
After totalling the areas on every page I found that ads took up over half of this A Section by area: 55%. There are more ads than reports and opinion pieces combined.