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Olympic torch here today
An Olympic sized brand requires an Olympic sized brand management plan. To become an Olympic partner and win the right to bear the logo you will need significant amounts of cash. There are tiers of partnership though, and they want everyone to be able to share in the journey. So, if you want, you can…
Hateful language campaign
After the last post I thought I better write something that clearly identifies me as anti-anti-queer.1 Found this cool campaign aimed at challenging the language people use, and the way they use it. I actually still hear it quite a lot. Someone says, “that’s so gay.” But they mean, “that’s not good”, or “that sucks”,…
About journalism
I do think that journalism can be an important contributor to a healthy democracy. But it’s not clear to me that journalism always has been, or is currently. Maybe it is. But how would we know?
WD My Book® Studio™
Having purchased the one Terabyte external hard drive to back up my data, I made the mistake of letting it sit on my shelf for two weeks before actually trying to use it. It’s the WD My Book® Studio™. The first indicator that it’s wasting my time is the propriety software that it assumed I…
The Olympics versus Tiger Woods
Ages ago I wrote about how the brand of the Olympics is a safer investment than investing in a single athlete or even an entire team. Since I wrote that, a particularly high profile athlete has had a massive brand crash. So it seems like a good time to underline the relative brand security of…
Yes, my blog has no search form currently.
It’s a user experience failure. I know. Search forms are really important. But until I get a search form that works, here’s a little secret…