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Maximal and minimal meanings
One of the challenges of branding and marketing is working with and relying on the many subtle, implicit and subconscious layers of meanings that are formed in people’s minds. This can be particularly difficult for people who tend toward the more analytic, more pre-defined, or more explicit forms of communication. Let’s call the former maximal…
Christmas eve with Martin Luther King
Thanks to the vision of the CBC, Martin Luther King was invited to give Massey Lectures in 1967. I had no idea. Well, okay, I had some idea but CBC never ceases to amaze. I’ve heard a smattering of the Massey lectures but I’ve never heard any portion of King’s. Apparently he gave a five…
Russ Campbell, Tim Ball and climate change (I mean global warming)
Media coverage of global warming, ahem, has been divisive. If you are a busy person trying to understand global warming, you might get a little confused by reading the National Post, the Calgary Herald, or Russ Campbell’s blog. It’s partly because of the lack of critical discourse about many self-proclaimed climate experts’ credentials…
Olympic Brand Management
Organizations have brands whether they want them or not. Organizations have brands whether they manage them or not. This is the common wisdom of brand developers and advertisers as they try to show organizations how to be more cool, more authentic and more sellable. Don’t have a unique and memorable brand? No problem. Let’s just…
Something is happening
I’m an admirer of the minds behind GeoMemes, and I was visiting their site recently and noticed that they had embedded the advertisement below. It’s not something I would expect to find on the home page of their website. But as the tech nerds at GeoMemes point out, something important is happening this week.
Martin Speckter, type design, and the interrobang
99% Invisible did an episode on the interrobang recently. I was interested to learn that early Greek and Roman writing didn’t have spaces! Rack that up to stuff I took for granted. Apparently an ad man in the sixties developed the interrobang…