What's new // Design

Design

I do graphic design and communications work professionally. You can find my portfolio over at Pink Sheep Media. Here’s a few articles on design.

Truth in Advertising ad by the ASC

Truth in Advertising

This is a good ad. I love the copy. It’s folksy – the language is down to earth. Heck, it could be my mom talking, the voice of the ad is that good. “Fact is, truth is an essential part of any successful ad campaign. Smart advertisers have known this for years. That’s why the…

Picture of bus ad: great mexican taste without the runs

Positioning the other

Advertisements push our buttons and our boundaries. Ad copy that once might have been rejected for being too risky or simply in bad taste is now often fair game. Companies and organizations work hard to create a brand that is irreverent, humourous and memorable. And that works for many organizations – especially if you are…